Warning: Technical Etsy stuff ahead- feel free to skip this post if you aren't interested. But some of you requested an update on this topic, so here it is.
Remember this post a couple of weeks ago where I asked if any of you had purchased an Etsy showcase? Well, no one had, so I decided to purchase one as an experiment. So, I went to the Showcase section on the My Etsy page (this is the one you can only get to after you have logged in and you are looking at a list of what you have for sale and there is a left sidebar with different options - showcase is one of them) and purchased a showcase spot for Monday January 28 in the Gift Guides section. I chose the Gift Guides section because this section is consistently sold out, so I figured it was a more desirable location. This cost me $7 and got me a picture of my choosing in the right sidebar section of the Gift Guides page for that entire day. I chose to show the purse pictured above because it has been one that has consistently received the most views.
So, at midnight on January 28th, this purse had 366 views and 13 hearts. This morning at 8 am it had 400 views and 13 hearts. This was the only way that people could have linked to my shop from the Gift Guides showcase, so at most 34 people looked at my shop because of this showcase. I did have three people heart my shop on January 28th, but I also added this banner to the shop yesterday, so I'm not sure if they even came from the Gift Guide.
So, for $7, I got 34 to look at my purse and I'm not even sure how many of them went on to look at my shop. That's a little more than 20 cents per view. I usually get at least 20 views in the first day on a new item and that listing only costs 20 cents. I think I would have been better off spending my money on 35 listings, which would have resulted in at least 700 views of my items.
So, there you have it - my take on Etsy showcases. I probably won't ever purchase one again. Maybe a main showcase or holiday showcase would do more good, but those cost $15. I'm not sure I'd risk it. I'd still be interested to hear from anyone who has had a positive experience with a showcase - maybe I did something wrong. My shop wasn't nearly as stocked as I wanted it to be, mainly because I have been lazy and in a funk the last week or two, but also because I sold four purses on the 27th. But, I'm not sure it would have helped as I only had 34 views on that purse that day anyway...who knows? I just know it would take a lot of convincing for me to purchase a showcase again.